Sunday, June 21, 2015

Why (and why not) to change a book’s cover


One of the definite advantages of self publishing is that you have to provide your own cover for your book. The good news is, if you get it wrong, it’s not too hard to change it.

Marketing for writers lists six reasons to change your book’s cover. These include to make it more relevant to the book’s theme or genre, to get rid of a bad cover, to update the book if it was looking tired and dated, and to link it to other books in a series.

They also advise against changing the cover too often or readers might get confused and possibly annoyed.

As with every part of preparing your book for sale, work hard to produce (or commission) the most appropriate cover for you book. But don’t panic. If it turns out you made a mistake, it’s not the end of the world.

The full article is here:
http://www.marketing4writers.net/home/6-good-marketing-reasons-for-changing-your-book-cover-and-2-reasons-not-to

Helen Woodall
helen.woodall@gmail.com

Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.

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