Over and over and over again all the studies show that the absolutely best promo for an author is to write another good book. Yet the vast majority of authors still spend many precious writing hours on every social media site known to mankind, trying to build a platform, struggling to make their brand stand out, and their name lodge in the minds of readers.
Facebook has many staff whose job it is to keep rearranging their algorithms so the way your fans see your messages is via paid posts, or only if they are among the 10% allowed see any given post. Amazon has much the same way of managing things so its own books always come up at the top of a search.
Blog hits, tweets, pins and so on don’t necessarily sell books. Oh a reader here or there might be excited by what she reads and buy something or download a free book, but they’re the exception. Not the rule. How many pairs of RayBan sunglasses have you purchased because that ad keeps turning up in your Facebook feed?
Social media is meant to be just that. Social. Talking to people, getting to know their pets, their gardens, their families, and also what book they’re writing. Building relationships takes time. Hours, weeks, months even.
Delilah Dawson has written two excellent articles about author self-promotion.
“There is no road map to success here. Most of the authors seeing the results I would like have either been writing for 20 years, have publishers dead-set on a bestseller and paying mad bank to help it happen, or wrote a book better than what I believe I'm capable of writing, and all I can do is keep trying to level up.… Let's write better books. Quietly.”
Read the articles here: http://www.whimsydark.com/blog/2015/4/13/please-shut-up-why-self-promotion-as-an-author-doesnt-work
http://www.whimsydark.com/blog/2015/4/14/wait-keep-talking-author-self-promo-that-actually-works
Helen Woodall
helen.woodall@gmail.com
Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.
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