Sunday, January 29, 2017
How to Market your Book
There seems to be almost as many blog articles about how to market a book, as there are about how to write the book.
In my opinion, marketing is just as much a personal choice as writing. In the same way as some authors are plotters, others are pantsers and some a mixture, so too different marketing schemes are suited better to some authors than others. It’s up to each writer to devise a plan that works for them, their lifestyle, their skills, and their book.
Tim Grahl has written a very, very extensive Book Marketing Plan. (https://booklaunch.com/book-marketing-checklist/) He begins with an 18-point checklist, items like a website, podcasting, social media, paid advertising, bonus content and so on, and then moves onto a detailed discussion of each item.
With such a comprehensive guide, each author should be able to pick out the elements that suit them and will work for them, and devise their own plan.