This is an excellent article on writing a good book blurb. My advice has always been to start with a hook, and not to give too much away. Both those points are covered here, along with several others that make good sense.
Book Daily’s keywords are: Engage, Allure, Honest, Quick, Intrigue.
The entire article is here: http://www.bookdaily.com/authorresource/blog/post/1924159
Helen Woodall
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