Sunday, June 5, 2016

Oops: Just Made a Six-Figure Mistake

Well-known publishers Time Inc. had the clever idea of creating a new site to attract young women. As such companies do, they spent a lot of money and effort selecting and planning the stories they would publish, setting up the website and so on.

Then they spent a six-figure sum buying a full-age advertisement for their new site in the Wall Street Journal.

This is the ad they published. It appears they forgot to hire a copy editor to check it before it went to press.

Helen Woodall

Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.


in pursuit said...

Oh the irony. The devastating irony. If only there were some editor's around to help them out ... !

Helen Woodall: Freelance Editing said...

Oh yes!!