Book Daily has an interesting article on writing book blurbs. They list seven main fails.
The first sentence is incredibly important. A blurb is short, the shorter the better, so wasting the opening sentence with an introduction is a bad step. Jump right in with a catchy hook.
They also advise against using clichés or rhetoric, and also against introducing too many characters, too many place names, or too many plot points.
From my own observation a major problem I see with blurbs is that they give away too many plot points or twists. They should hook the reader to buy the book. Why bother to read the book if the reader can already guess exactly what happens just from reading the blurb. Remember, keep it short, punchy, and intriguing.
To read the complete article go to: http://www.bookdaily.com/authorresource/blog/post/1802306
Helen Woodall
helen.woodall@gmail.com
Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.
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