Like all relationships, author collaboration can be a wonderful time of sharing and helping each other or an absolute disaster.
It makes sense for several authors to work together on joint promo events like book signings, marketing, and sharing resources. But this can go downhill fast, if authors don’t respect each other’s boundaries. Pushing in on a conversation between an author and a reader to promo your own book is a major no-no, as is inviting yourself to someone else’s book signing/party after the event has been planned.
Giving each other blurbs and reviews can also be a great way to promo. But once again, things can head south fast if one person doesn’t keep to the timeline. If you don’t like their book and can’t honestly praise them it’s important to tell them immediately so they can arrange for someone else to do the review.
Always be polite, professional and show gratitude and good manners. Something that doesn’t work out today may be a good idea tomorrow. Even if it isn’t, remaining calm and professional is the way to behave. There’s no need to burn bridges unnecessarily.
Author collaborations are just like any other alliance. They take work to realize their full potential.
Helen Woodall
helen.woodall@gmail.com
Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.
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