“By leveraging our stakeholders' core competencies, this low hanging fruit could be actioned by close of play.”
Do you know what that means? No? I’m pretty sure no one else does either, but it sounds kind of official and businesslike so it must be okay? Right?
Wrong.
This article is for everyone stuck in a job where the management really speaks like this. Or a country where the politicians do. (“Heavy lifting” any Aussies?)
It’s also a warning for writers. Please ensure only a villain uses these terms except as a joke with their friends after work.
If you aren’t convinced look at some of the words critically. “Blue sky thinking”. Because in other businesses they have green skies? Are all ideas going to be considered? Really? Or just the ones the boss likes and thinks he can fit into the budget?
Or how about “upselling”? Because no one ever grinds their teeth when the kid at Maccas totals up their order and says, “Would you like fries with that?”
The full story is at: http://www.heraldsun.com.au/news/victoria/these-are-the-35-most-actionably-useless-corporate-buzz-words/story-fnkd6ppg-1227324911537#itm=newscomau%7Chome%7Cnca-homepage-masthead-feature%7C3%7Cheading%7Chomepage%7Chomepage&itmt=1430211972954
Helen Woodall
helen.woodall@gmail.com
Helen is available to line edit and/ or content edit fiction and non-fiction. Rates on application.
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